Similarly, in purpose context with Apple’s world wide developer conference, Zimbabwe International Trade Fair (ZITF), held annually in Bulawayo, the country’s second-largest city, has long been a significant event in the southern African region consistently drawing attention from businesses and investors across the region and beyond. This year, the annual business showcase, one of the country’s largest trade events, is running from April 21 to April 26, 2025, under the theme “Industrialisation: Crafting an Integrated Landscape.” Dubbed the Blue Sapphire Edition, this year’s theme underscores the role of industrialisation in fostering economic transformation, investment and regional integration. It seeks to attract investors, open doors for entrepreneurs and businesses, both experienced and those new to the field. So what to expect this year?
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