Blog #Business

Similarly, in purpose context with Apple’s world wide developer conference, Zimbabwe International Trade Fair (ZITF), held annually in Bulawayo, the country’s second-largest city, has long been a significant event in the southern African region consistently drawing attention from businesses and investors across the region and beyond. This year, the annual business showcase, one of the country’s largest trade events, is running from April 21 to April 26, 2025, under the theme “Industrialisation: Crafting an Integrated Landscape.” Dubbed the Blue Sapphire Edition, this year’s theme underscores the role of industrialisation in fostering economic transformation, investment and regional integration. It seeks to attract investors, open doors for entrepreneurs and businesses, both experienced and those new to the field. So what to expect this year?

Artificial intelligence or AI as we know it has significantly reduced the time and resources needed to develop digital products. Entrepreneurs who fail to integrate AI into their operations risk obsolescence, as AI-powered competitors launch faster, optimize better, and deliver superior customer experiences. Despite this progress, the real opportunity lies in moving past AI as a mere productivity tool. How would you imagine a zero-human company? AI agents orchestrate other agents that use either groups of agents or specific tools to do their own specialized tasks. Is this possible today? There’s no doubt we’ll find out soon, but either way, the stage is set for it to happen.

Entrepreneurs are often recognized as the backbone of the economy and for good reason. They drive innovation, create jobs, and inject vitality into industries, fueling economic growth and shaping the future. From small local startups to global disruptors, entrepreneurs identify problems, deliver solutions, and push boundaries, building the businesses that keep economies dynamic and evolving. However, starting and sustaining a business is a challenging endeavor. From my own long entrepreneurial journey, I've learned that success isn't just about having a great idea it's about execution, resilience, and strategy.

Branding is not a logo, it is a symbol that identifies a brand. Get this, branding and brand in the context of business is a bit different. A brand is not a product either. Some say a brand is promise a company makes to its customers though there is a bit of truth because it ends up acting a promise to the customers, it is not a brand though.